Generating visibility for your business online can be a daunting task. There are various choices to pick out from and you’ll likely find yourself in “analysis paralysis” by trying them all at one.
There are a wide selection of strategies you could try, but the smart, simple and profitable strategy to undertake online marketing to narrow your focus to only a few key techniques. In our efforts to help as many solo service professionals as you possibly can, we have found that online marketing works very well. Believe it or not 25% of our clients in the last 18 months have in touch with us because of finding us on the Internet. Here are three of the online marketing methods that have worked significantly well for us:
1. Email marketing – Creating an email marketing list and regularly sending actionable tips will help you create a strong relationship with your ideal prospects and keep you “top of mind” when they are all set to buy the solutions you offer. So as to build your list, you will need a compelling FREE offer on your website that you give in return for a visitor’s name and email addresses. Think about a pdf report, audio training or kit that specifically addresses a concern your target audience is facing. Once they’ve subscribed to your list, deliver a short series of targeted, solution focused emails (via autoresponder) AND a regular content-filled email newsletter so you can share your knowledge and position yourself as a problem solver.
2. Podcasting – Your audience is simply as busy as you are! Sometimes it’s easier for them to pay attention to your content than read it. That’s why podcasting is such a good option for marketing your solutions online. A podcast is merely an audio file you listen to a web page. To build your own podcast, you’ll record a short three to five minute audio and distribute it around the web. Your listeners can sign up for your channel and be updated any time you post a new episode. Obviously, as is the case with all of the content you create, you should center on helpful, actionable details are easy for your listeners to implement.
3. Video marketing – Video has become a bigger and bigger part of the online experience, so you should truly be using it to advertise your business. Video marketing can be as simple as speaking into the camera and delivering content that is useful to your audience. You can also create video tutorials from PowerPoint presentations, where you combine your podcast and a few slides or by recording screen shots from your computer. There are lots of possibilities to distribute your videos, from your own website to popular video sharing sites like YouTube.com.
The perfect part about these three techniques is that you don’t need to “reinvent the wheel” to develop content for your emails, podcast and videos. For instance, you can have the article from your email newsletter and record it as an audio (now you have a podcast), as well as convert it into a video. You get three unique items of content from one source!
To get more information visit atlantaonlinemarketing.org
or atlantainternetmarketinghelp.com
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