There are broadly three offline ways to grab someone’s attention. It could be a vendor that you are trying to impress. It may be an affiliate you are trying to promote and get them on board. Or simply thank someone because you want to build a relationship with them. I have used it on all of them. I want to quickly share three tips with you.
Tip1 – Avoid sending letters in boring United Postal Service envelopes: If it is important enough send a FedEx envelope it gets opened far quicker gets a lot more attention. Why? I dont know. But if I have a whole bunch of mail and a FedEx envelope with it, I open the FedEx envelope. It cost a bit more but it carries more impact.
Tip2 – Why don’t people use postcards anymore: It’s really cheap, for 75 cents a card they’ll produce it and mail it for you at random time. You have a launch soon? You got something you might need from people. Put it onto a postcard its inexpensive its effective and people don’t get as many anymore. It’s much better than email because we get them all the time.
Tip3 – Gift People: When someone does something good for you, acknowledge it. It helps you build that relationship with them more. I recently just did that, I was in India. This story is true. Somebody took out a full week off their busy schedule to take me around and introduce me to some fantastic people. One of whom I am a very big fan of and have been trying to contact for a year. He took me straight into his home to meet with him. It was one of the coolest things ever but the bigger part of it wasn’t that he made that connection.
It was that for that week he took all his time and just dedicated it to me. During that week I heard him say over and over again that he wanted an ipad. So when I returned back to the US, I bought him an ipad and I sent it to him as a token of appreciation. I was just around five or six hundred bucks. Now that our relationship is much stronger and he knows how much I appreciate the things he did for me. Now in the future we can work for a better tomorrow and we build a relationship of trust and appreciation.
So buy gifts do what you need to do. This is not bribing, it’s showing appreciation. Using offline tools and thank you email is just not enough. If you want to be remembered do something different. My tip for the day use it. I bet you’ll get a lot out of it.
This doesn’t have to make you broke initially – just use it on Important people to help your business grow. Believe it or not, it’s the MOST crucial when you’re just starting!
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