Ready to make some serious money?
Australian marketing whiz James Schramko has been in the internet marketing game for several years now, and even though he’s an established wunderkind in the business, he’s still churning out new ways to make profits. Maybe that’s why he’s one of the most respected names in affiliate marketing.
Despite Schramko’s evolving and changing innovations, he occasionally finds that some of his older, proven, tried and true strategies work best. One perennial favorite of Schramko’s is the “buy with bonus” method. In the “buy with bonus” method, you find a hot-selling product and create an attractive bonus to offer along with that product to help draw customers to buy that product from you.
S.C.A.M.P.E.R
James has an awesome technique for visualizing the way to create the most effective “buy with bonus” program. Schramko calls it S.C.A.M.P.E.R. and the acronym stands for:
S– Substitute. What are you able to swap out? Components, materials, people?
C– Combine. Mix and match your product with other related services or products.
A– Adapt. Change the purpose or function of your bonus to dovetail your product.
M– Modify. What are you able to adjust within the bonus in order to make it more relevant to the product, or increase it’s attractiveness as a bonus.
P — Put to another use. How is the bonus able to be used? How can it be useful to your customer.
E — Eliminate. What can you do to reduce the cost of the bonus to you.
R — Reverse. Turn inside out or upside down.
James says that by using the S.C.A.M.P.E.R. method, you can easily identify a good bonus to offer with your product to create an added value that will draw customers to use you to obtain the product instead of your competition. By simply adding a claim process that customers need to leave their names and their email addresses, you create a contact base for a future sale. Also, by offering the bonus, you’ve created some goodwill with the buyer. Who will not hesitate to come to you first in the future when purchasing products.
Another added benefit of the S.C.A.M.P.E.R. method is that it creates another product for you to sell — the bonus. By providing a quality bonus along with your product, you will get calls from several customers who will just wish to purchase the bonus. A gifted internet marketer, Schramko made a hefty product selling bonuses this way, and now has a hard and fast rule that his bonus products must be good enough to sell as a stand alone product.
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