<p>The term “trust rank” refers to the trust level Google gives to a website. That is one reason everything we do while building an SEO campaign should be aimed, in part, at raising the level of trust Google will give our pages. The purpose of link building is to show that there are other websites that have gained a level of trust about the content we are providing, and we are expecting Google to trust our site more as a consequence. Link profiles are by and large the biggest factor in a websites trust rank, and increasing this trust rank will improve your search result ranking on Google. Relevancy is actually more important than sheer number when it comes to link building. Google analyzes the relationship between links and sees whether the content and anchor text are similar, as well as whether the link is from a page on a similar topic. This is how Google judges the relevancy of a site as well as the trust rank. A lot of people tend to overlook the idea that having a quality website linked to their own site should be part of their own efforts in building links. Most seem to assume just having links is the goal, no matter where they come from. And that is not the case. Focus on having links from sites with a real authority, like sites that already have a reputation with major search engines due to their history, importance, relevance, and size. Links such as these carry a lot more weight. The kinds of sectors that have a reputation for authoritative backlinks are industry leaders, education sites, experts in specific fields, government sites, and top news portals. Obviously, these are the types of sites that will help raise your trust ranking, so your goal should be to gather as many links as possible from sites like these. However, when it comes to SEO, things are not that simple. Google has made it known that they watch for any evidence of link building that does not look natural, so be careful not to build links too fast, or have links that seem to come from the same group of sites. What contributes to your trust rank is a number of things, the amount of keywords on your pages, how relevant each page is, your site as a whole contributes to your trust rank. Although nobody is completely sure it is thought that Google will track your trust rank for a long time and not simply on a day to day or week to week basis, allowing the trust rank to remain realistic and not plummet through the course of a week or go sky high in a short amount of time. This means you need to pay attention to your trust rank at all times.
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