The public knows Usana’s for its success and innovation
How were they able to bridge the gap between a founder’s vision and expert status with a product AND build and grow a company in a fiercely competitive marketplace?
Think about it – is it better to have a visionary founder who is a product expert or an exceptional marketer with an adept business sense?
Certainly both qualities are important for a start-up company. Without a unique selling proposition of a product or service, any business doesn’t stand a chance to compete. Interestingly, individuals with technical skills on a product may or may not be adept at business which is required if companies need to grow from strength to strength.
Usana benefited from both qualities at the start itself.
Dr. Myron Wentz is renowned internationally as a microbiologist and immunologist apart from pioneering work in diagnoses of infectious diseases and human cell culture technology. Dr Wentz holds a bachelor’s degree in biology from North Central College in Naperville, Illinois, a master’s degree in microbiology from the University of North Dakota, and a Ph.D. in microbiology and immunology from the University of Utah.
Dr. Wentz worked as a specialist in infectious diseases with a Peoria pathology group in Illinois where he managed laboratories for 3 hospitals in microbiology and immunology in Peoria area.
Three years of clinical experience later, he was presented an opportunity to make vital contribution to medical science through development of valued tests for viral diseases.His schooling evidently was creating a path for him.
Unlike his illustrious colleagues, a spirit of strong entrepreneurship possessed Dr. Wentz. 1974 saw him launch Gull Laboratories as a one-man operation. By June of 1977, several of his viral diagnostic assays were FDA-approved and ready for marketing to hospitals and clinical laboratories.The Epstein-Barr virus infection diagnosis test was the first commercially available test developed by him. Amazing! Selling his controlling interests in Gull Laboratories in 1992 Dr. Wentz took his profits and founded USANA Health Sciences, a state-of-the-art manufacturer of vitamin and nutritional supplements.
Though Dr. Wentz has shone in business, yet he considers his first priority as being a scientist and not a business mand. Nonetheless, Dr. Wentz’ business acumen has been recognized through a Presidential appointment as an advisor to the Small Business Administration and as a 2003 recipient of the Utah Ernst & Young Entrepreneur of the Year award.
Hiring capable business partners and associates and growing USANA was job two.
Creating a network marketing program that was insanely profitable was job #1.
USANA has the highest payout percentage in the business among profit reporting companies with associates receiving close to 45 cents for every dollar as commissions. Find out the reasons behind USANA being voted for 10 years as Distributor Choice “Best Company” in both The MLM Insider Magazine and Network Marketing Today! Unbelievable!
Let your first choice be Usana in establishing a successful story of partnership. Ensure that your lead funnel is full while continuing to pursue other opportunities.
Don’t wait until tomorrow to start getting mlm leads for your business opportunity. Lee Kowalski is an expert at generating leads online for Usana, or any other business.
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