Given the amount of resources that an online business puts into article marketing, we all hope for good value for our expenditures. Whether we write the content ourselves, use the writing talents of members of our staff or hire an expert professional writer, we need to recoup our expenses by increasing our traffic and, ultimately, our sales.
Article directories are the most frequently used distribution point for our content. A good article directory offers us three major advantages. First, a top tier article directory attract a lot of traffic. That results in a lot of potential readers being able to access our articles on the directory, itself. Some of those people will read our article, and, if we have written persuasively, some of those readers will click through to our site.
Second, webmasters of other sites within our niche will pick up our article with our embedded links for publication on their own sites. While these niche specific sites will have less traffic than the directory, that traffic will be more targeted, so our article will be relevant to those visitors’ interests. Thus, a higher proportion of those viewers will be drawn to our article.
The third advantage is that the search engines are very likely to notice the links to our site from the syndicated article, and, as a result, our search engine listings are probably going to improves. However part of that improvement will be limited and temporary, because most of the repeated instances of publication of that same article will be considered duplicate content.
If we handle of syndication to article directories properly, we will provide unique articles to each directory to which we submit. We can accomplish that efficiently using article spinning. However, even when we go to the trouble of spinning so that each article directory gets a unique version, those niche sites that get our articles from the same directory will be duplicate content. Thus, while spinning our article prior to submission to multiple directories is a great improvement, we can still do even better in squeezing value from our article marketing efforts.
Another alternative is to add to our syndication plan a system by which we can distribute unique, spun versions of our articles directly to individual sites within our niche. This can be an extremely tedious process as it involves considerable research time in finding those sites, establishing contact with the webmasters and persuading them that it is in their interests to publish our articles with our links on their sites.
Happily there is a semi-automated system to make implementation of this writer to publisher exchange much easier. I think of it as a content distribution coop. I go into the details of this content distribution system in another article.
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